Creating new branding is a very big deal, especially when you really want your brand to properly reflect who you are and what are your core values. Anyway, we decided that the beginning of 2019 is a perfect time for a change.
Since the very get-go in 2011, iteo has been successively changing, but our visual identity remained the same. It has been serving us well for a chunk of time, but at some point, it just stopped feeling right. It was good but didn’t tell the story nor express our vision. We knew it was a bit outdated and difficult to scale up in the IT industry that needs to be following the latest trends at all times, this kind of feeling was unacceptable. Change is something you can’t avoid, especially if creating new ID allowed us to express the journey we’ve been through and what we’ve accomplished.
Following those trends and, most importantly our inner guts, we decided to take a bold step forward and redesign ourselves.
There are three key adjectives that define us as a team: CREATIVE, PROFESSIONAL and FRESH (big word, huh?). We combined them using three main elements in our new branding:
Onelines – creative
Shapes – professional
Colors – fresh
While working on the concept of our new ID, we wanted to create uncompromising and awesome stuff, but at the same time needed to keep professional. It is extremely important for us to create a brand that our team wants to identify with, that is recognizable and respected on the market.
Why did we decide to change our logo? Because it visually didn’t represent any specified concept. That idea was inside us but was not reflected by the logo.
This is exactly why we created the new iteo sign. One that we, as a team, can use in a conscious and deliberate way. One that will also look pretty damn hot as an office neon.
